It takes an understanding of the market, your consumer target, and a deep understanding of ingredient performance – in your formulation, to truly understand if your concept has what it takes to be a winner. HWP is right there with you validating your product idea, from dose to format, from claim substantiation to market applicability.

Considerations we’ll take into account include:

• Market environment
• Category environment
• Format
• Ingredient selection factors
• Ingredient compatibility
• Dosage issues
• Product stability
• Label and marketing claims

Creating a highest quality, market resonating concept is the target. We’ll work with your team to create the best.

Formulating for efficacy and label claim while meeting that market need is critical. HWP leverages deep expertise to ensure your product is right for the market, is stable and meets label claim until well past expiry, and is produced in an environment that ensures thermal and humidity control meaning that we can be exacting in our formulation to ensure maximum shelf-stability.

It starts with working closely with our customers to completely optimize formulas for quality, cost and stability. HWP has extensive knowledge in powder formulation, especially with difficult ingredients. These ingredients, within the formulation, are further matched with the proper excipient system which itself needs to meet our clients marketing needs to produce the finest finished products, representing our client’s values and positioning, on the market today.

From a process point of view, our blending operations further underscore our commitment to superior technology using the finest equipment in the pharmaceutical and dietary supplement markets. HWP uses Bohle Weighing, Sifting, and Blending Equipment, truly the Industry leader. Since precise and accurate dosing of raw materials is an imperative, we use Mettler Toledo - Form Weigh System for enhanced Quality Control in this area.